Missed meeting...

Unfortunately Taygan was unable to meet us on Friday to talk about what needs to be done for the shoot and we have been unsuccessful in being able to contact her again. As the time we have to shoot the video at the first location is nearing an end we have been forced to consider other options as a back up. The first option is to proceed as we were before but the shoot may be very rushed. The second option would be even worse with regards to being ready for the shoot and would involve finding a new act. The final option I have thought of is to shoot the footage at the first location using an 'alter ego' or stand in. Having someone act out the storyline wouldn't be an issue as many other music videos do this. However we would still need Taygan to be in the instrumental footage at the second location otherwise I feel the video won't look as professional.

BY EMMA MAY STANDEN & ROSI DOBSON

IDEAS 1&3- EMMA MAY STANDEN

IDEA 2- ROSIE DOBSON

Magazine pull out analysis: Future Selves 'Transfer'

Like the other two magazine pull outs I analysed a singular photograph is used as the backdrop for the poster. The photo differs from the others because it actually features the band rather than an artistic image. This is good as the band members are recognisable to their fans drawing their attention to the poster.

Furthermore the poster is also landscape not portrait making it suitable for billboards and half-a-page advertisements in magazines which as cheaper.

The centralised text and curving cave walls create a focal point on the central text and band. The importance of the text correlates to font size and expresses the title of the album and the release date to be the most important elements. I don’t feel that it is an issue that the band name is les significant on the poster as the band is visually represented.

“Transfer” is in an elongated serif typeface which has 50s connotations and a formal style. The black text contrasts the over exposed photo well and is much thinner and daintier than the release date and website font which is bulkier and in my opinion clumsy.

A black strip is shown at the bottom to showcase star ratings, point of purchases and accredited associations making the album more appealing and easier to source.

Finally an image of the album cover is shown on the advertisement making it more familiar to viewers and as a result more likely to be an impulse purchase.

Friday...

We briefly spoke to Taygan about the shoot and what she needs to bring guitar etc. and she has suggested that we meet up on Friday so that we can meet properly and organise everything for the shoot next week.

BY EMMA MAY STANDEN & ROSIE DOBSON

Sound Cloud...

how got the song off sound  cloud

Magazine pull out analysis: Maximo Park 'Quicken The Heart'

The sans typography chosen is very simplistic and for that reason seems to have greater importance. All the text is upper case, which commands the viewers’ attention and implies an inflated significance. The monotone white text contrast sharply with the vibrant images used as a background.

The poster has a strong sense of symmetry created by the centralised text and fanned out lines. The picture is very aesthetically pleasing and plays on the natural beauty of space by enhancing the glow from the stars and the ombre sky. The colours are very rich metallic and therefore connote high quality, as gold and bronze are both winning medal colours.

The box around the “limited edition…” text highlights the U.S.P’s worth to the viewer even though the text is the same size as the main body of text. The name of the album is obviously the most important bit of information on the poster as it is roughly centralised and the larges piece of text encouraging viewers to remember it more. The hierarchy of importance of the information is shown through font size; the larger the text the more eye-catching and easy to read it is, conveying the information to the viewers more affectively.

Magazine pull out analysis: The Verve 'Forth'

Again a singular image is used as the background for this poster conveying that a simplistic style is conventional for album advertisement poster designs. This poster also once again has a strong sense of symmetry but the text is not as evenly spaced vertically, instead the text is grouped into two juxtaposing sections.

The first section shows the band name as the most important element of information with regards to font size. This is typical of music advertisements as the bands name often has a unique font specific to the band, which viewers recognise and therefore is more eye-catching. The rest of the text is a serif typeface, which has formal/ regal connotations generating an overstated sense of prominence.

This theme is continued in the style of image through the strong parallels to renaissance paintings evoked by the yellowy hues and watercolour style. Much like the Maximo Park advertisement the colour scheme has an omber feel that enables the band name and album name contrast with the body of text as it is the opposite tone to white.

Quotes from accredited music reviewers are shown on the advertisement to persuade viewers to buy the album by indorsing the album making it seem a to have a guaranteed quality.

Other album artwork ideas...

Whilst talking to Taygan about her interests we got on to the subject of tattoos. Taygan has lots of tattoos and as I feel the album should reflect her in some way, I think "The Girl With The Red Balloon" by Banksy would be an ideal image for the cover as it is a very popular tattoo design and one Taygan liked herself.  The image would show taygan letting go of the red balloon that has been edited in photoshop to resemble my initial heart sketch. I also like the texture of the wall in the background so if I was to proceed with this idea I would use a similar set or apply it using photoshop. Many of the album covers I analysed had a sepia tone so I would probably do the same. The composition would be relevant as the balloon signifies love, and letting it go- which is what the protagonist in our video has to do. As the image is iconic and well known it will catch potential shoppers attention and opens the song up to the world of street art as potential fans.

Through a separate project I have been looking at conceptual photography it is often very clever and thought-provokeing which makes it ideal for an album cover as it is more interesting.

IDEAS BY EMMA MAY STANDEN
CONCEPTUAL PHOTOGRAPHY RESEARCH BY EMMA & ROSIE