“The Cave” by Mumford and Sons has both a performance
element and a slight storyline. However controversially the band doesn’t
visually execute the performance, instead a mariachi band act out the
performance and lip-sing to the song. This breaks with convention and adds a
unique and memorable element to the video making it more interesting.
Whilst the mariachi band performs, Mumford and Sons ride
around scenic roads on mopeds. Obviously the diegetic sound of the mopeds can’t
be left in as it would ruin the song, but the fact that the viewer can see the
bikes and not hear them is surreal and acts as discontinuity. This results in
audio that is neither synchronous nor asynchronous yet as the transitions are
on beat the footage still seams in time.
The footage of the band members riding the bikes is slow
motion to complement the pace of the song and generate a more relaxed
atmosphere.
Following conventions of indie music videos effects like
pull focuses and over exposure are used to exaggerate the artistic beauty of
the lighting in the shots.
The camera used to film the band on the bikes uses a
hand-held style, which engages the viewer more as it gives a more natural
perspective of someone watching the band, also riding a bike.
To add interest the shot type and angle varies dramatically
and there is a lot of movement in the takes via pans and tilts. The takes are generally
short to maintain the momentum of the song.
Despite having a pre-story and minor storyline the plot
itself is lacking content but this doesn’t hinder the video as the on screen energy
and build up keeps the viewer engrossed.
No comments:
Post a Comment