I created a questionnaire to help me identify the needs and wants of my target audience so that I can produce a professional looking and well suited music video.
I plan on only asking people between the ages of 13 and 24 so that all the information I collect will be relevant as I know form general research that music videos are stereotypically watched by that age bracket. I plan on asking roughly 100 people and aim to ask a 50:50 split of males to females to get the most accurate results.
Questionnaire
Please circle or tick the answers as indicated.
11. What gender are you? (Circle one)
Male/ Female
22. What age bracket do you fall in? (Select one)
(13-15) (16-24)
33. What genres of music do you like the most? (Choose 3 numbering them 1[favourite] to 3)
Singer songwriter [] Pop [] Rock [] Alternative []
Electronic [] Classic [] Indie [] Dance []
44. How often do you watch music videos? (Please choose the most applicable)
Every day [] 3x week[] Once a week [] Once a month []
Never []
55. What mediums do you watch music videos on? (Please choose most applicable)
YouTube [] ITunes [] Music channels [] TV in general []
Internet []
66. What style of music video do you prefer? (Circle one)
Animated/ Real footage
77. Do you prefer a music video with a storyline? (Circle one)
Yes/ No
88. Do you prefer the artist/band to star in the video? (Choose one)
Yes/ No
99. Do you prefer? (Circle one)
Colour/ black and white/ sepia
110. Do you prefer multiple settings or just one? (Choose one)
Multiple/ Just one
111. Should the Video, Album and Magazine advertisement for the Album look similar? (Circle one)
Yes/ No
112. Do you prefer album covers that feature…? (Choose one)
The artist [] An alternative photograph [] Or are illustrated []
Thank you!
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